What Are These Tracking Things Anyway?

Cookies are small text files that get stored on your device when you visit our site. Think of them as little notes that help our website remember you next time. Some stick around for years, others vanish when you close your browser.

Beyond cookies, we also use pixels and local storage — different tools, same basic idea. They track how you interact with our pages. Not in a creepy way, but in a "oh, people really like this article about market trends" kind of way.

The Types We Use

We've broken these down into four categories. Some you can't avoid if you want the site to work, others are optional.

How They Improve Your Experience

Here's what this actually means for you when browsing our investment trends content:

The data helps us make decisions. Last year, we noticed readers spent twice as long on articles that included real-world case studies versus pure theory. So we shifted our content approach. That insight came directly from analytical tracking.

Taking Control

You're not stuck with our choices. Every major browser lets you manage cookies, and it's not even that complicated anymore.

Fair warning though — blocking everything might break some features. Our learning program dashboard, for instance, needs cookies to track your progress through modules. But for basic article reading, you'll be fine with most cookies disabled.

Data Retention

We don't hold onto this stuff forever. Here's how long different types stick around:

And yeah, you can request deletion of your data anytime. Just reach out to us and we'll clear what we have. Takes about 72 hours to process through all our systems.

Third-Party Services

Full transparency — we use some external tools that set their own cookies. Analytics platforms, content delivery networks, that sort of thing. These services have their own privacy policies, and we can't control how they handle data.

We've chosen providers who align with Canadian privacy standards, but you should know they're there. If you're blocking third-party cookies at the browser level, most of these won't function anyway.

Updates to This Policy

Technology changes, and so do our practices. We'll update this page when we add new tracking methods or change how we use existing ones. Major changes will get announced through our newsletter, but you can always check back here for the latest version.

The date at the top shows when we last revised this document. We try to review it every six months or so, even if nothing's changed, just to make sure everything's still accurate.